Getting FDA clearance is a critical milestone in medical device commercialization. However, it does not mean your medical device will sell. Neither do patents, investor dollars, or a killer sales strategy. These things are necessary for success but they don’t guarantee user adoption.
User adoption depends in large part on whether or not clinicians are happy with your device. How can you predict that they will be? Through reliable data.
When it’s time to show your device to users, compliments are great, but quantifiable data is more dependable. That data comes from Human Factors Testing, which can reliably interpret the seemingly amorphous world of user perception.
In this blog article, you’ll learn what Human Factors Testing is, what type the FDA wants, and how it can make your device more market-ready.
Senior Industrial Designer
Human Factors tests reveal how well a user interacts with your device.
You’re probably already familiar with Human Factors tests like one-on-one interviews, prototype demonstrations, and surveys. Data from these tests is usually qualitative, but that doesn’t mean it’s “soft” or “unreliable.” On the contrary, well-designed human factors tests give hard evidence that users have excellent or unfavorable interactions with a device.
A user having an unfavorable interaction might make mistakes, feel confused, be inefficient, or experience physical discomfort while performing tasks. Good interactions, by contrast, are characterized by confidence, error-free performance, speed, comfort, and a sense of satisfaction. Medical devices that promote good interactions reap benefits like patient safety, treatment efficacy, and market success.
It’s no wonder the FDA requires evidence of good Human Factors as part of every pre-market submission. It’s just as important as any other required data, including clinical testing, EST/EMC testing, and biocompatibility testing.
However, just because you have to do it as matter of course does not mean that Human Factors Testing for the FDA will help you learn about user adoption. That assumption is incorrect for the reasons listed below:
The FDA focuses on only one part of Human Factors testing: the user interface of a device.
Some devices need almost no Human Factors testing to satisfy the FDA.
The FDA only cares about data that relates to safety and efficacy.
Safety and efficacy are the most important aspects of a medical device, but even the FDA acknowledges that they are distinct from user satisfaction and perception (see quote above).
Satisfied users are crucial to making your device a hit on the market. That’s why it’s important to conduct additional Human Factors Testing, even though it won’t be seen by the FDA. Fortunately, you can often test different areas of Human Factors simultaneously because the methods are similar. It all depends on how you set up the tests.
But if risk-oriented and market-oriented Human Factors tests are similar enough to be conducted simultaneously, what exactly makes them distinct?
One way to think about the difference is that FDA human factors testing is important to whether it can sell, but market-oriented human factors testing focuses on whether it will sell.
We already know that the FDA’s purpose is to ensure safe and effective medical devices. Companies have the additional purpose of creating or enhancing value, so they need to make products people want to buy.
Being in the dark about that aspect of your device can lead to design missteps that prevent the widespread use of your technology, even if it has real health benefits.
Let’s look at a theoretical example.
It’s easy to see that patient feedback, not just from healthcare professionals, was missing from the sensor’s development. Why didn’t the FDA require actual patient data? The reason is that a hazard analysis concluded that there was no risk of patients harming themselves while using the device. Therefore, there were no critical tasks for the FDA to review. So, installing the sensor backward was not dangerous, even though it was inconvenient. Inconvenience led to unpopularity and that caused its market failure.
Extra Human Factors Testing might have prevented user mistakes. Elderly people, more representative of the patient population, could have been tested informally to reveal user problems. It might have led to the detection of the connection error, leading to a quick re-design before FDA submission and a more successful launch, which would have been due not only to a lack of customer complaints but also to the intangible benefits of user satisfaction.
After discussing how user satisfaction is good for business, how exactly does it work?
If we continue the theoretical example, assuming you re-designed the sensor before it hit the market, the next steps might have looked like this:
Extra testing clearly has benefits: it helps you make devices that are easy to use and fit into existing workflows. These are both hallmarks of good human factors, meaning minimal effort is needed to reap a device’s rewards. It leads to user satisfaction, spontaneous recommendations, and device adoption, ultimately improving a company’s reputation. Future successes are then easier, because users prefer to buy from companies that have provided good experiences in the past.
Even if you’re convinced of its benefits, the difficulty of adding Human Factors tests can seem like an insurmountable change in the development plan. It’s not hard to integrate, though, for several reasons:
However easy it is to add Human Factors tests, they still add some time and expense on the front end of development. Most of this is due not to the testing but to making design changes that otherwise would not have happened.
Returning to the sensor scenario, let’s say you discovered the patient error early and decided to re-design the device. You would have had to perform more rounds of design and prototyping, potentially taking several months and thousands of dollars. While hard to sell to investors, the change would have been considered cheaper than the cost of launching a product that floundered. In addition, the change would have allowed your device to elevate the standard of care.
That’s the ultimate point of thorough Human Factors Testing - while it’s good for your bottom line, it’s ultimately good because it helps your revolutionary treatment reach as many people as possible.
After reading this blog, try some market-oriented Human Factors testing. After all, wouldn’t you want a peek into your device’s commercial future? If that’s the case, learn more about the process in the next installment (Part 2) of this blog. Better yet, schedule a free consultation with our design team at Biotex. We’d love to sit down and talk to you about your device and goals so we can recommend a test plan.
At Biotex, our team has the resources in-house to conduct risk-and-market-based testing, from writing protocols to providing users from our extensive network of contacts.
Reach out to us today!
Kim Najjar is a Senior Industrial Designer at Biotex, Inc., where she helps clients develop new medical devices by visualizing, prototyping, and testing their ideas. During device development, Kim consistently advocates for users' needs, whether they’re physicians, technicians, or patients. She is proud to be a part of Houston's thriving medical device innovation industry for over seven years.